When you have to shoot, shoot. Don’t talk.


For the longest time, I tried to make the slogan “Just do it,” but it lost its effectiveness after a while. Now, I have a new motto.

I was watching the news from Israel, and they had a clip with a cabinet minister. The interviewer kept pressing him to agree to the need to decide on what they would do in Gaza on “the day after.” The minister kept saying that now, in the middle of the war, was not the time to hold that discussion. The interviewer kept saying that it had to be now. It couldn’t wait. Finally, the minister said there would be a discussion at the right time, and he would be willing to vote on it then.

The minister finally ended the discussion by quoting from the movie “The Good, the Bad, and the Ugly.”

When you have to shoot, shoot. Don’t talk.

The interviewer got the message and moved on to another question.

The next time I have something requiring a decision and an action, I’ll just do it , just take action!


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